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Founder Story

Nyakio Kamoche Grieco is the founder of the nyakio™ brand,
a collection of beauty products inspired by her family’s secrets and created for all skin types, all ages and all ethnicities. Nyakio is a first-generation American of Kenyan descent. She was born in Buffalo, New York to Kenyan parents and grew up in Oklahoma, spending summers in Kenya. Her father was the Professor of African Studies at the University of Oklahoma, and her mother is Dean of Resources for Learning at Harper College in Palatine, Illinois. Upon graduating with a Business Marketing degree from the University of Oklahoma, Nyakio moved to Los Angeles to work in the entertainment industry. Her career included stints at Creative Artists Agency, Elephant Walk, 3 Arts Entertainment and assistant to the late power agent Jay Maloney.

Passionate about beauty from a young age and yearning to be an entrepreneur, Nyakio thoroughly researched the cosmetics industry and realized that many cultures were represented in the world of beauty but that the sophistication of Africa was missing. She decided to not only fill a gap in the market but also honor her heritage by bottling Africa’s timeless beauty traditions. She partnered with Gurwitch Products, a wholly owned subsidiary of Alticor Inc. and owners of Laura Mercier Cosmetics and RéVive Skincare brands.

Inspired by her family of medicine men, farmers and educators, Nyakio created the nyakio™ brand to share her family beauty secrets. Nyakio was most influenced by her maternal grandfather, a medicine man, and by her namesake paternal grandmother, who lived on a sustainable coffee and sugarcane farm. Nyakio carefully selects the best naturally effective African ingredients that have been used by generations for their hydrating, revitalizing, smoothing and anti-aging benefits. Nyakio combines these good-for-you ingredients with modern, result-driven formulas to deliver superb multi-tasking products, formulated without parabens or sulfates. Nyakio’s authentic story and her one-of-a-kind products give everyone an enriching and luxurious experience that leaves all skin more youthful-looking. Over the years, Nyakio has formed relationships with celebrities, and her products have become must-haves of Hollywood’s elite.

Nyakio lives with her husband David, daughter Lulu, son Rocco and dog Summer in Los Angeles.

Nyakio is represented by John Frierson at Creative Artists Agency in Los Angeles.

Family Tree

My family of medicine men, farmers and educators inspired
the creation of the nyakio™ brand for all skin.

“I learned the most about the beauty benefits of African ingredients from my namesake grandmother on her coffee farm in Kenya and from my grandfather, the medicine man. One of my first memories is of my grandmother teaching me and my mother to crushcoffee beans and rub them on our skin using a piece of sugarcane to remove the dry skin. She shared with me the energizing, antioxidantand exfoliating benefits of coffee, and this memory is the inspiration for my first two good- for-you skincare and bath & body products...”